Skip to content
HONG MOVE
Hong Technology

The technology unit behind HONG MOVE

We don't licence someone else's ride-hailing platform — the dispatch engine, pricing, payments, rider app, driver app, and back office are all built in-house.

Why build it ourselves

Because we own the cars, not just the platform

Ride-hailing platforms don't own vehicles, so their systems are built only to match supply with demand. We own the cars, the drivers, and the airport concession, so our system has to reach down to vehicle queues and driver earnings — that isn't something you can buy off the shelf.

A HONG MOVE electric VIP taxi at Hat Yai International Airport
What we build and run

The whole path, from tap to the driver getting paid

Dispatch and matching

Matches each job to a genuinely available car by queue and distance, recording every dispatch attempt for later review.

Pricing engine

Fixed fares across 185 routes from Hat Yai plus metered pricing, calculated from real distance and shown before the customer confirms.

Payments and driver ledger

Online payment by PromptPay QR, with every trip posted to the driver's running account.

Phone + OTP identity

Riders and drivers use one identity across the site, the app, and the tracking page — no signing up twice.

Maps and place search

Hotel and place search plus route calculation, shared by the website and the app.

Back office and CRM

A dashboard for the team to watch live jobs, assign drivers, and segment customers for follow-up offers.

Tours and stays engine

Trips, departure dates, daily vehicle quota, and no-oversell room and seat holding — on the same dispatch queue as ride bookings.

System screens

What actually runs every day

Not concept art — these are the screens our customers and our team have used since the day we opened.

Rider app

From picking a destination to the driver pulling up

9:415G ▂▄▆ 100%
Hi, Rak 👋
Where to today?
Recent trips
Hat Yai Airport
45 km · approx. 55 min
Central Hat Yai
In town · approx. 12 min
Home
History
Rewards
Account
01
Home
Map-first · floating search card
9:425G ▂▄▆ 100%
Your location
Central Hat Yai
🚕
Taxi VIP
Metered · arrives in 12 min
฿165
4 min
🚙
Limousine
Premium · roomy
฿280
6 min
🚐
Van
Seats 10 · lots of luggage
฿420
9 min
Confirm ride · ฿165
02
Choose a car
Vehicle cards · price · ETA
9:475G ▂▄▆ 100%
Your driver is on the way
Arrives in 4 min · 800 m
K
Kitti
Taxi VIP · Toyota Camry
★ 4.9 · 1,240 trips
1กท 2345
Silver
Call
Chat
Estimated fare฿165
03
On the way
Live car on map · driver card

Team back office

Live jobs, payment status, and the driver queue on one screen

HONG MOVE — Dashboard เชื่อมต่อแล้ว
18
งานวันนี้
3
กำลังทำ
6
คนขับว่าง
฿9,240
รายได้วันนี้
🚕 งาน👤 คนขับ🗺️ แผนที่สด💰 การเงิน👥 ลูกค้า🧭 ทัวร์
#1042แอปท่าอากาศยานหาดใหญ่฿520กำลังไปรับ
#1041เว็บปากบารา (เรือไปหลีเป๊ะ)฿2,400จ่ายแล้ว
#1040แอปเซ็นทรัล หาดใหญ่มิเตอร์รอจ่ายงาน
Products we run

Five surfaces on one database

hongmove.co.th

Booking rides and tours, plus the live tracking page.

Rider app

Book a car, track the driver, get notifications, earn points.

Driver app

Accept and close jobs, send location, and see personal earnings.

Team back office

Manage live jobs, drivers, pricing, tours, hotels, and reporting.

Partner portal

Hotels and agents sign up for a referral code and log in by phone + OTP to track their own commission.

For fleet owners

Tell us about your fleet

Already running cars? This is the layer you can put on top — the same one we dispatch on every day. Tell us how many vehicles, where you operate, and what breaks today, and we'll tell you honestly whether it fits.

For investors

Software we own is an asset, not a cost line

When we expand to another airport or city, we add a service area on the same system — with no per-vehicle or per-transaction licence fee to anyone.

See the business and expansion plan

Ready to travel with HONG MOVE?

Book your airport ride or your next trip — 100% electric, with our team here around the clock.